快速消费品中，通路营销（Trade Marketing）具体是做什么？
15 June 2025 admin
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快消品中，Trade Marketing的核心职责就是让消费者在门店购物过程中，在没有品牌倾向或倾向性不强的情况下，有更大的概率来选中你的产品。其与Marketing的根本区别在于，Marketing在店外对消费者产生影响，而Trade Marketing在店内对消费者产生影响。
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