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Keep the banner structure in mind. 1. Main title: This is your attention-grabber, the big, bold text that first draws the eye. 2. Visuals: Images or graphics that complement your text and make the banner attractive. 3. Call to action: A nudge for the viewer, telling them what you’d like them to do next. 4. Branding: Usually a logo or tagline, something that identifies the banner with your ...
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