How to Add or Remove 'Run as different user' Context Menu on Start in Windows 10 The Run as different user context menu allows a user to run .bat, .cmd, .exe, .msc, and .msi files with different permissions than the user's current logon provides. If added, you will need to right click or press and hold on a .bat, .cmd, .exe, .msc, or .msi file on Start or in All apps, and click/tap on More to ...