XXX can be used to censor the word sex in print and digital content where the term may be considered inappropriate.XXX can also be used, conversely, to call attention to the sexual nature of some product, service, or item. In speech, people usually refer to XXX as triple X (e.g., a triple X video).. In the 2000s action-film franchise XXX, Vin Diesel stars as Xander Cage, the X‘s also ...