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Bundling can effectively increase average order value, by selling more without incurring higher transaction costs. Bundling makes it harder for customers to price-comparison shop and bounce to the site with the absolute lowest price point. Bundling can encourage cross-selling if the product bundle includes items from new categories. 1.
Project-ready bundling tools and configurable product support. Bundling is essential in construction ecommerce. Buyers often need groups of materials that work together for a specific build or project spec. BigCommerce gives merchants the ability to create custom product bundles and kits, enabling buyers to select compatible components like ...
Common types of bundle pricing strategies include: pure bundling, mixed bundle, and leader-follower bundle. Pros. Increased perceived value: Customers think they’re getting more bang for their buck. Higher sales volume: Product bundling increases average order value as customers are enticed to purchase more items than intended.
•Product Customization •Product Personalization •Interactive Product Bundling. Fully Integrated in BigCommerce Product Page (users don't leave your site) Works with Every Kind Of Product. Now, fully integrated into BigCommerce, it is easier than ever to let your users customize, personalize, design and bundle your products**.**
BigCommerce gives merchants the ability to create flexible product bundles and kits that meet the needs of both B2B and DTC customers, all from a single ecommerce platform. For B2B buyers, bundling reduces friction and ensures they’re getting the right combination of tools, attachments, and accessories.
•Ability to filter by product type. By offering the ability to filter products by product type, the app enhances product selection •Manage stock of products in the bundles. Ability to specify the quantity of the real SKU that defines the bundle. •Customise views or displays and labels in the settings
Rebranding the product for new uses or target audiences. Cutting the price or running special promotions. Bundling the item with another, higher demand product. Grasping Product Life Cycles Helps Inform Business Decisions. So, now you know all about the product life cycle. What you may not have grasped is why it’s essential to have that ...
During our panel, The Loyalty Equation: Strategies for Building Lasting Customer Relationships, Veronica Servantez, Former SVP of Marketing at BigCommerce, sat down with Kirk Anton, Founder and Visionary at Heat Transfer Warehouse; Mike Hoefer, Director of Web Product and Strategy at King Arthur Baking Company; Jonathon Tremblay, Media Manager ...
Use bundling to increase perceived value. Bundling products at a discounted price creates a compelling value proposition. A "Photography Starter Kit" combines a camera, lens, tripod, and case, saving customers money compared to buying separately. Gaming bundles might package consoles, controllers and popular games for an instant setup experience.
Hydro Empire looked to solve this problem. The goal was to showcase a list of additional items curated by gardening experts alongside each product. What they built is a product page bundling tool –– allowing existing and prospective customers the ability to add all necessary items for a single project to cart while on a single page.