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With paid search ads, you can help drive traffic toward your site. Learn what paid search is, how to pick keywords, and how to monitor results. ... When you type something into Google, you’re presented with a list of results on the Search Engine Results Page (SERP). Here, you see both organic search results and paid search results. Paid search results appear at the top of the SERP, and they feature a little green box with the word ‘Ad’. ...
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