什么是理性行为理论？（Theory of Reasoned Action，TRA）
16 July 2025 admin
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理性行为理论（TRA）认为，个人和他所处的社会的普遍观念是一个人的态度和 价值观念 的重要决定因素。而个人态度和价值观念又决定了一个人是否会产生采取某种特定行为的动机，动机最终决定了某种行为最终是否被一个人所采纳。总之，TRA理论认为个人价值观和关于社会 价值取向 的信念决定 ...
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