飒拉（Zara）、海恩斯莫里斯（H&M）、盖璞（GAP）和优衣库各自的竞争优势是什么？ - 知乎
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ZARA采用的模式叫做Vertical Integration，极大地缩短了出货时间：平均为2周，因此以ZARA为代表的快时尚品牌一年可以有15-20个Collection。 与之相比，普通的品牌出货的整个流程需要4至6个月，一年一般只有两个Collection。
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