沟通需求的时候，什么样的Brief才是好Brief？如何做到？ - 知乎
14 June 2025 admin
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brief不全面，需求不突出，不能满足乙方对brief的渴望（负责任的乙方）。 导致乙方执行后，不难达到甲方的预期，甲方觉得合作带来的价值不大，乙方觉得很冤枉，很尽力的执行了。 brief环节沟而不通的根本原因是：甲乙双方对品牌理解的信息不对称。
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