brief是什么？ - 知乎
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Brief是一种用来下达工作指令的书面文件，里面列出了创意所需的核心信息。按brief做创意，就没有“对不对”的问题，只有“好不好”的问题。 拿到brief，我们终于可以开始搞创意了。很多人都以为做广告创意需要天赋和灵感，其实广告创意和产品、品牌上的 ...
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