DMP和CDP有什么区别? - 知乎
21 June 2025 admin
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DMP 主要汇集来自第三方的数据，基于是 cookie-based 模式，对预设受众进行精准的广告营销，主要为获客拉新提供支持 数据湖：以原始形式存储结构化和非结构化数据，永久保存，且不处理任何数据分析。
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