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Consumer Behavior, 11e (Solomon) Chapter 8 Attitudes and Persuasion 1) A (n) ________ is a lasting, general evaluation of people (including oneself), objects, advertisements, or issues. A) principle B) belief C) theory D) attitude Answer: D Diff: 1 Learning Outcome: Identify and discuss the factors influencing consumer buying behavior. Skill: Concept Objective: 8- 2) The functional theory of ...
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