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Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. ... We’ll take a look at the benefits of both services to help you decide the best fit for you business and the best way to reach your target audience. 1. How to Decide if PPC is A Good Fit for Your Business: ... Google Adwords helps you get your business found by your target audience who search for specific terms related to your brand, products and content. ...
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