PPC refers to pay-per-click advertising, or an advertising model in which web advertisers only pay when users click on their ad. If someone views the ad and doesn’t click, the advertiser isn’t charged. The PPC advertising model is used on a wide variety of digital marketing platforms, including Google Ads, Microsoft Ads (commonly known as Bing Ads), and Meta Ads. It is most commonly associated with Google Ads, which popularized PPC with the launch of its self-service ad platform in the ...