什么是CPM, CPC, CPA, CTR? - 知乎
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CPM，CPC，CPA和CTR是广告投放中常用的衡量指标。 以下是这些指标的解释以及如何在广告中取得良好表现的方法： 1、CPM（Cost Per Mille）：CPM是广告费用每千次展示的成本。 较低的CPM表示广告主能够以更低的成本获得更多的广告展示量。
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