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YouTube CPM vs YouTube RPM CPM stands for "cost per thousand impressions." It's a metric advertisers use to figure out how much they need to shell out for every 1,000 views of their ads on YouTube. Think of it as the price tag for getting their (advertiser's) ads seen by a thousand pairs of eyes. RPM, or "Revenue per Mille," is all about your ( youtube creator ) earnings. It's the money you rake in for every 1,000 views on your YouTube videos. Unlike CPM, which is the advertiser's concern ...
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