大众为什么抛弃“Das Auto” - 知乎
13 July 2025 admin
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看到这问题我也是喷了。 德国大众汽车日前宣布要换掉 “Das Auto” 的这句广告语，在 9 月的尾气排放作假事件后，大众汽车需要调整品牌战略。 “Das Auto” 的广告语诞生于 2007 年，在德语中它的意思是“汽车”。 为什么用这个作广告词呢？
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