Gestion de Marketing: Commercialisation: Qu’est-ce que la ...

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Le processus de commercialisation d’un produit transforme un concept en un produit commercialisable. Il comprend l’étude de marché, le développement du produit , la formulation de la stratégie marketing , la planification de la production et enfin le lancement du produit et l’analyse post-lancement.


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