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Did you know that four times as many people are likely to click on a paid ad on Google than any other search engine? If you aren’t running pay-per-click (PPC) services on Google, you’re missing an excellent opportunity to drive more clicks, leads, and conversions for your business. But what is PPC advertising? And how does PPC work on Google? Learn the answers to those questions in this post and get four tips on how to get your ads to rank better!
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