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We have seen some really great results with YouTube pre-roll for ecommerce. While we primarily think of YT as brand-building and awareness, we've actually seen pretty good conversion results. For example, a couple months ago we ran a $30k/one month YT campaign for a large Canadian client. The intent was brand awareness but we actually drove $32k in conversions (nice considering we weren't expecting anything immediate!) The key is: set up sequential ads if you have a "video series" (for ...
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