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Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver valuable insights, GA4 introduces advanced features that can take the performance of your marketing strategies to a new level. In this article, we'll explore everything from setting up GA4 to advanced techniques for improving ROI and optimizing marketing campaigns. We'll discover how to track and measure campaign performance, analyze user behavior ...
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