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CPC (cost per click) is a metric that determines how much advertisers pay for the ads they place on websites or social media, based on the number of clicks the ad receives. CPC, also called PPC or pay per click, is important for marketers to consider, since it measures the price for a brand’s paid advertising campaigns. The goal of marketers should be to reduce the price of clicks while also cultivating high-quality clicks, and consequently, satisfied customers.
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