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Check out the different kinds of pay-per-click ads you can use to market your business: Search ads; Social media ads; Display ads; Find out more below! 1. Search ads. Search ads are some of the most common PPC ads. They appear in search engines like Google and Bing, and they are targeted by keyword. When you enter a search query into a search engine, it’s that search engine’s job to return the best results to the user. They want to provide you with the results that are most likely to get ...
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