如何看待Hello Kitty的IP影响力？ - 知乎
28 June 2025 admin
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根据外媒titlemax的评选，hello kitty的市场价值达到800亿美元，位列全球ip形象第二名。 而提到hello kitty的成功，不得不把目光看向她身后的母公司——三丽鸥。三丽鸥是专注于ip授权与管理的公司，并且是其中的领头羊。根据《全球授权》杂志2019公布的“全球授权 ...
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