英国人为抢 Labubu 大打出手，泡泡玛特为何能风靡全球？如何理解其商业模式和核心竞争力？ - 知乎
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Labubu是在去年开始火爆起来的，在这背后有一个核心的推力，那就是明星效应。 去年4月份，泰国顶流明星Lisa在社交媒体平台晒出了Labubu系列潮玩，在明星效应的带动下，Labubu在泰国的热度快速攀升，并快速蔓延到其它地区。
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