account manager 为什么是客户经理 不是帐目经理? - 知乎
01 June 2025 admin
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account manager和sales manager也有区别，前者只要做跟单，并不需要去开拓客户，在外企里有KAM这个职位，就是key account manager，也叫大客户经理，这种KAM并不需要真正去卖货，只要维护好现有的渠道和大客户即可，在零售类的消费品行业比较普遍，因为品牌方并不需要把货直接卖给消费者，都是渠道在卖 ...
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