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In 2020 TikTok was the most downloaded app in 2020 (according to App Annie) and competitors like Instagram are racing to copy the functionality. Quick, frictionless and entertaining short videos make the platform incredibly addictive. If a nonprofit wants to reach people they must go where they are, which is TikTok. As of 2023, there are over 1 billion active users across 154 countries. TikTok ...
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