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Google pay-per-click (PPC) ads are campaigns marketed on Google via Google Ads. Since Google is the most widely used search engine today, the main goal of these ads is to get more people to view your website and interact with it, ultimately increasing profit.. According to Google, a business can make $2 on average for every $1 spent on their pay-per-click (PPC) ads. However, this type of advertising requires some knowledge before you dive in.
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