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Le Mom Test est un guide rapide et pratique qui vous fera économiser du temps, de l’argent et de la peine. Ils disent que vous ne devriez pas demander à votre mère si votre entreprise est une bonne idée, parce qu’elle vous aime et vous mentira.
Le Mom Test, comme tu l’auras compris, c’est une méthode simple mais redoutable pour obtenir un feedback client sincère et pertinent. L’idée est d’avoir des conversations informelles avec tes prospects, en évitant soigneusement les questions qui appellent des réponses polies mais peu fiables.
The Mom Test : “Comment parler avec les clients et apprendre si votre idée d’entreprise est bonne, quand tout le monde vous ment” de Rob Fitzpatrick est un livre qui vous apprendra à pitcher vos projets de la bonne manière dans le but de recevoir du feedback utile.
The Mom Test is a set of simple rules for crafting good questions that even your mom can't lie to you about. Before we get there, let's look at two conversations with mom and see what
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you.
“The Mom Test” est un must-read pour tous ceux qui souhaitent créer ou améliorer leur business. Bien qu’il soit écrit en anglais, il contient des exemples pratiques et des conseils adaptés à n’importe quel entreprise, quelle que soit son secteur d’activité.
Learn how to talk to customers and get reliable, non-biased feedback on your business or product before it exists. The course covers all aspects of talking to customers, including where conversations go wrong, how to ask questions that provide real data, and how to transition into sales.
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