Consumer & Retail - Sell Side Handbook

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Contents1 Consumer Products & Retail Industry Primer1.1 Major Consumer & Retail Companies1.2 Advertising and Promotion1.3 Supply Chain for Consumer Products and Retail2 Retail Business Model2.1 Technology and Retailers2.2 Private Labels and Brand Value3 Restaurant Industry Primer4 Consumer & Retail Stocks – Valuation4.1 Price/Earnings4.2 EV/EBITDA4.3 Price/Book Value4.4 Sum of the Parts5 ...


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