LinkedIn’s New Ad Innovations [Mastering Video in a Competitive Feed]

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Attention on Day One: First Impression Ads reserve LinkedIn’s first daily ad slot in a full-screen vertical format—critical when 70% of impact occurs on day one. Predictable Premium Placement: Reserved Ads lock you into the top feed position for any Sponsored Content, driving up to 57% higher CTR. CTV with Precision: LinkedIn CTV Ads are 4× more effective at reaching B2B targets vs ...


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