Spotify's Success: How They Use Data and Analytics
30 August 2025 admin
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With over 320 million monthly users and home to 60 million tracks, four billion playlists and 1.9 million podcasts, Spotify is one of the most popular music (and, increasingly, talk content) streaming platforms in existence. Similar to its big tech rivals and partners, much of Spotify’s success has been fueled by data and analytics. By collecting and analyzing massive amounts of listener ...
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