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IAA: This is advertising in a mobile app, including video, search, and shopping ads. “Mobile advertising will keep growing at a rapid clip despite headwinds from privacy laws and [generative] AI. Even so, app publishers will explore additional ways of making money for premium content. This may have an impact on the type and price of ad inventory in the future, although the volume of IAA should remain strong,” according to the Mobile App Monetization 2023 report. ...
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