从供应链设计与管理的专业角度分析 Zara的运营模式？
05 July 2025 admin
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Zara供应链运营特点 垂直整合战略： 不同于其他服装品牌的供应链，Zara将原料购买、服装设计、生产、配送、销售各个环节垂直整合，大大缩短上架周期。 一般的服装品牌从设计到出售需要几个月的时间，而Zara能做到最快15天上市。
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