Lisa 也用上了同款，泡泡玛特的 Labubu 为什么让泰国人疯狂上头？ - 知乎
29 June 2025 admin
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一方面，Labubu吸引了迪士尼和三丽鸥等IP的粉丝。“迪士尼和三丽鸥是从小陪伴至今的感情寄托，而Labubu是成年之后中途强势闯入自己世界的IP”，在Joy视角中，后发制人的泡泡玛特，IP塑造能力十分强势且有效。 另一方面，Labubu还招揽了众多男性消费者。
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