labubu为什么突然爆火？ 消费者买的到底是什么？ - 知乎
29 June 2025 admin
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labubu目前的爆火，本质还是迎合当前的“情绪消费”潮流，很多人愿意重金买入，不是真的被产品背身打动，而是看中了其能带给自己的情绪价值，盲盒+收藏带给人的情绪价值就不赘述了，此前讨论盲盒经济为什么会火的回答，对此论述已有很多，至于为什么会是labubu，而非泡泡玛特其他IP，有以下 ...
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