如何利用EXCEL制作RFM模型-百度经验
25 June 2025 admin
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rfm是用户运营里非常重要的一个模型，在每个行业里都有着非常广泛的运用，特别在电商商业，rfm已经是属于行业分析人员必备的分析模型之一了。 要想掌握并制作一个完整的RFM模型出来，方法有很多，可以利用PowerBI或者编程工具对其进行建模，但是流程较为复杂，工具不熟练的小伙伴可能会劝退。
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