PPC和CPC的区别在哪里？ - 知乎
01 July 2025 admin
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CPC： Cost Per Click 每次点击的费用 比如 淘宝的直通车：PPC就是描述直通车的付费模式，那么CPC就是你在某次被点击支付了多少钱！ 一句话来说就是：淘宝的直通车是PPC（按每次点击支付费用）收费模式，我今天的直通车计划报表里的CPC（每次点击的费用）是1.35元！
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