什么是KOS? - 知乎
15 July 2025 admin
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KOL、KOS、KOC等KOX的整合投放为新快消带来更有效的“跟风”模型。 从影响力角度来说的话,KOL可以快速的打造品牌的知名度,让更多用户知道一个产品,KOS在项目中起到跟风造势的作用,而KOC和普通消费者更近距离,容易对用户进行深度渗透。
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