你如何看待Lululemon这个品牌？ - 知乎
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lululemon创立至今26年，已经是个成功的高势能品牌了。 它的打法可以用一个公式来展现： 高势能品牌=长期主义x价值观营销 Chip Wilson从《基业长青》里学会了“长期主义”。 他对百年品牌充满了渴望。 同时，他热爱苹果和星巴克，这两个品牌是价值观营销的代表。
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