新风口？网络微短剧突进 - 中国日报网 - China Daily
05 July 2025 admin
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微视正式推出竖屏IP剧，发布10亿元和百亿流量扶持计划，广电总局对网络微短剧的定义和备案审核也做出了明确要求。 微短剧不是2020年新产物，爱奇艺、腾讯视频等长视频平台早有涉猎，不过论用户接受度、入局企业的多样性，微短剧的2020年绝不平凡。 既有快手、抖音、微视等短视频平台，也吸引了趣头条旗下的米读和触宝旗下的疯读等网文选手。 一拥而上的平台和创作者，有的为孵化IP，有的为营销推广，边界并不清晰。 如今微短剧的声势已起只差爆款，商业化可参考的路径不少，但能否走通还需要时间。 视频、网文都来凑. 算不算新风口. 按照广电总局的定义，微短剧是单集时长10分钟以内的剧集作品。
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